Model identity integrity
Persistent Shoodio model identities may not be sexualised, defamed, placed in propaganda or used outside their licensed production context.
Ethical AI 路 Model & Brand Protection Standards
Creative production, built on trust.
A campaign should strengthen a brand without turning a model identity into a vehicle for abuse. Shoodio checks submitted assets and the intended shoot context before generation, with additional safeguards for people under 18.
Protection is part of the production workflow鈥攏ot an afterthought.AssetReview
ShootContext
ProtectedProduction
Safeguards that protect the value of your campaign.
Clear boundaries help serious fashion teams work faster. They protect reusable talent, customer brands and the channels where finished campaigns appear.
Stronger protection for minors
A garment can be acceptable for adults and still be unsuitable for an under-18 identity. We assess the complete intended ensemble, not just a product label.
Brand-safe environments
Custom locations must be credible fashion settings with usable perspective and space. Hate material, propaganda and recognisable bystanders are not accepted.
Explainable decisions
When something is restricted, the user receives a practical reason, the affected component and the available next step鈥攚ithout exposing exploitable detection details.
Two checkpoints, one consistent standard.
Checks are performed where they are useful: once when a custom asset enters Shoodio and again when the exact shoot is submitted.
- 01
Asset assessment
Uploaded fashion products, accessories, print-on-demand items and locations are classified against platform, adult-only and under-18 eligibility rules.
- 02
Protected asset record
The decision is bound to the exact file. Replacing or materially changing the file requires a new assessment; users cannot edit the safety result.
- 03
Whole-shoot preflight
At Shoot, Shoodio evaluates the selected model, products, location, pose, requested action and intended prompt as one production context.
- 04
Generation or clear guidance
Approved shoots proceed. Restricted shoots identify what must change. The generation provider may still apply its own non-overridable safeguards.
Fashion-first boundaries, stated plainly.
Context matters, but some categories are incompatible with a platform built around trusted model identities.
Generally supported
- Conventional apparel, footwear and fashion accessories.
- Brand-safe merchandise and ordinary print-on-demand products.
- Age-appropriate swimwear in a professional, non-exploitative context.
- Credible studio, retail, office, street and lifestyle locations suitable for fashion photography.
Context-limited
- Lingerie and non-explicit fetish fashion are restricted to verified adult-sensitive productions.
- Party, candidate, policy or geopolitical messages may be shown as products only, without a persistent human identity.
- Adult-only assets cannot be connected to an under-18 model.
- Custom user locations are not available for under-18 shoots in the current release.
Not accepted
- Hate, extremist or terrorist propaganda; Nazi leadership imagery鈥攊ncluding Hitler鈥攗sed as a motif or endorsement.
- Gore of any kind, credible threats, glorification of severe violence or cruelty to people or animals.
- Weapons, sex toys, explicit sexual content, coercion or sexual exploitation.
- Sexualisation of minors, unsafe child scenarios, identity abuse or attempts to evade a prior restriction.
Guidance for mistakes. Decisive action for abuse.
An unsuitable location is not treated like deliberate extremist abuse. Enforcement follows the severity and confidence of the finding.
| Level | What it means | What happens |
|---|---|---|
| T1 路 Restriction | Unclear, unsuitable or context-limited content without a confirmed abuse finding. | The asset or shoot is declined or limited. No strike is added. Enhanced Review may be available. |
| T2 路 Violation | A clear policy violation that is serious but not in a zero-tolerance category. | The request is blocked and one active strike is recorded. Three active strikes place the account on Security Hold. |
| T3 路 Zero tolerance | Severe abuse such as Nazi propaganda, child sexual exploitation, terrorist recruitment or targeted violent threats. | Immediate Security Hold and specialist review for permanent exclusion. This route has no automated Enhanced Review. |
T2 strikes expire after 12 months. Duplicate or lightly modified copies of the same asset do not create extra strikes, reset limits or bypass a decision.
Enhanced Review
A fast second look when context was missed.
For eligible T1 and T2 asset decisions, the account owner can request up to three independent enhanced reviews within seven days.
- 1
Explain the intended fashion use and confirm that you hold the necessary rights.
- 2
After eligibility is confirmed, one credit is reserved and deducted at submission. It is kept only after a substantive review; a terminal technical failure or service refusal is refunded automatically and consumes no completed attempt.
- 3
Each review evaluates the unchanged asset, the original decision, the current policy and the submitted statement.
- 4
Repeated identical statements or a modified file do not count as a meaningful new review.
Enhanced Review cannot override zero-tolerance rules, missing rights, identity restrictions or the current ban on custom locations in under-18 shoots. Account holds and bans also have a free human correction channel.
We protect the people and brands behind the production.
Shoodio model identities are production partners, not generic raw material. Our controls are designed to preserve their long-term commercial and personal integrity.
No propaganda proxies
A persistent model identity cannot be used to imply political endorsement, hate, harassment or a statement the represented person never made.
No identity extraction
Cloning, training on, extracting or redistributing a Shoodio model identity outside the licensed service is prohibited.
Rights-aware production
Customers must own or license their uploaded products, trademarks, locations and other material. A successful technical check does not create those rights.
Traceable governance
Policy decisions are versioned and auditable. Restricted admin access and recorded revisions prevent silent changes to enforcement history.
What the system does鈥攁nd does not do
Specific safeguards, honest limits.
Shoodio assesses submitted assets and the intended shoot context before generation. No automated system is infallible, and approval is not a legal opinion or a guarantee that an output is suitable for every market, audience or advertising channel.
After an approved generation completes, Shoodio does not automatically inspect every resulting image or video again. Customers must review the final asset before publishing it and remain responsible for claims, clearances and local law.
We do not infer a user鈥檚 political or religious beliefs from an uploaded motif. We classify the content and its requested use solely to operate the service safely.
Ethical Use PolicyVersion 1.0Effective 20 July 2026
Initial public release: asset checks, whole-shoot review, under-18 safeguards, enforcement and Enhanced Review.